Are there benefits of using a freelancer as opposed to an advertising agency? You bet. An ad agency can produce amazing work, but on the other hand, so can freelancers. Agencies have a lot to offer and are indeed a better fit for some businesses. More than ever, however, companies are discovering the many benefits of hiring a freelancer. A freelancer can…

Save You Money
The best freelancers can deliver agency quality design or copy writing at a better price because they have got less overhead to cover. An ad agency, on the other hand, is going to have a much higher rent and must cover a large payroll, which gets charged back to the customer. Agency clients basically end up paying for janitors and middle men that really have nothing to do with their account directly.

Give You Personalized Attention
The best freelancers have lightning quick response times, are friendly and honest and treat every client “like a million bucks”. Why? It’s the nature of freelancing to have less clients at any given time than what an ad agency would have simply because one person can only handle so much – and that’s not a bad thing. When you work with a freelancer you get to talk directly to the boss!

Bring YOUR Ideas to Life
The best freelancers go out of their way to bring a client’s vision to life instead of imposing their own will on a project like some “our way or the highway” ad agencies.

Keep You Informed
The best freelancers will be able to answer your questions about billing just as quickly and knowledgeably as your questions about design, strategy or copy writing because they “wear all the hats” in their business. This also means that the person you first explain your idea to will also be the person doing the implementation so nothing gets lost in translation. In general, the best freelancers create a better atmosphere for communication than what you will get at an ad agency.

Make You Feel Appreciated
The best freelancers appreciate each and every client. After all, to a freelancer you are not just another account number that needs to be assigned to someone, you are a freelancer’s lifeblood. Will the team working on your project at an ad agency jump for joy because you are a new client? I doubt it. Will a freelancer? Absolutely. Will an ad agency answer even your smallest question in record time? Probably not, unless you are Coke or UPS.

Source: Freelance Review