This is one of the most common requests that I hear weekly. As of December 2009 there were 233,848,493 million websites with an additional approximate amount of over 7 million being added monthly. “Yes but”, I hear you say, “we sell blue shoes”. At the last check there were 762 000 websites selling blue shoes. So how do you compete without spending thousands of Rands per month?

• Update, update and update. Keep your website updated weekly if possible. The more fresh your website is noted the more brownie points you will get!
• Relevant information. Don’t write about your new flowers in the reception. Let people know about upcoming product specials, new staff or longer customer service hours.
• Keep the article title on topic. Instead of calling your new article “New hours” rather name it “Empangeni Blue Shoes offers extended customer service hours”. That is more likely to be picked up by the search engines.