So far you have learnt how to get your website in Google and ways of promoting it on your goods or business cards.

But what happens once someone arrives at your website? What is there for them to look at besides contact details and services?

Here are some items that will keep them coming back:

• Provide free advice in articles for your industry.
• Offer discount codes to people who visit your website. They can then phone/email you to enquire.
• Show off your latest photos of events. People like looking at photos.
• Place an image or quote of the day/week that changes on time. Remind your visitors to come back for the update, once you have determined what your periodic update is. Make sure your visitors know about your updates.
• Have a competition on the website. People who enter the contest like to come back to see who has won. Also people will want to come back to see the winning entries - especially if they have won!
• Allow people to participate in the website. This can be by adding their own classifieds or conversing on a message board on certain topics.