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Tuesday, 26 July 2011 19:27 |
Search engine optimisation, or SEO, is a way of ensuring that customers and prospective customers can find your website online easily. SEO services offered to you and your client are specialised to ensure the website's visibility and usage is maximised. Your rankings are improved on Google and targeted visitors are attracted to your website.
Here are the top five tips to maximise the visibility of your site:
Before you conduct any SEO activity, you need to choose your search keywords wisely. A search term with a high popularity and low competitiveness is ideal. With experience in SEO and keyword utilisation, this entire process can be manged for you and your client.
A large site needs a sitemap, which should be linked to every page on the site. This will help the search engine robots find every page within two clicks.
Ensure that you have plenty of links coming into your website, from online press releases, partner sites, emails, blogs, social networking sites etc. To maximise the effect of your SEO, they should be high quality and come through to as many different pages on your website as possible, where relevant, and not just the home page.
Add good quality keyword-rich content to your website, including articles, blog entries and general page content. If you use the keywords too much in the text, the search engines become suspicious and will lower the rank of your page; around 2-8% usage in the website text is thought to be ideal for SEO.
Implementing monthly reporting systems for your website will allow you to monitor the progress of your optimisation and tweak where necessary. Reporting should include; progress, keyword and website ranking reports. |
